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SEO Expert in Nepal · Computer Engineer

I'm an SEO expert in Nepal
turning visibility into revenue.

Er. Bhawana Gautam — a freelance SEO expert in Nepal with hands-on experience across fintech and e-commerce — full-site audits, keyword strategy, and technical diagnostics, backed by an engineering degree and a UI/UX design background.

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Available for freelance work Nepali · English · Hindi
audit.log — site-crawl
On-Page SEOTechnical SEOKeyword ResearchContent StrategySite AuditsSchema MarkupUX-Informed SEOE-commerce SEO On-Page SEOTechnical SEOKeyword ResearchContent StrategySite AuditsSchema MarkupUX-Informed SEOE-commerce SEO
Industries I've delivered SEO results in
Fintech — Remittance & Cross-Border Payments E-commerce — Retail & Power Backup Systems
Selected Work

Case studies

Two freelance engagements — a fintech comparison platform and an e-commerce retailer — where audits turned into prioritized, revenue-linked roadmaps.

Cross-Border Remittance Platform

Freelance SEO Specialist · Fintech · Jun 2025 – Present
Critical fix flagged

A remittance comparison platform serving five corridors (UAE, Qatar, Saudi Arabia, Malaysia, Australia) had no structured SEO foundation — and a broken rate-comparison widget was quietly undermining every page it sat on.

Ahrefs Screaming Frog SEMrush GSC GA4 JSON-LD
  • Ran a full-site audit and turned it into a scored, prioritized roadmap across content, structure, and technical health
  • Delivered on-page SEO strategy docs for 14 core landing pages spanning all five corridors — keyword maps, meta, internal linking, schema
  • Identified the site-wide broken rate widget and escalated it as the top-priority fix ahead of further SEO work
  • Published CMS-ready, schema-marked SEO blog content for UAE- and Kuwait-to-Nepal remittance searches
  • Ran a homepage UI/UX audit to align conversion and trust fixes with SEO goals
14
PAGES STRATEGIZED
5
CORRIDORS COVERED
1
CRITICAL BUG CAUGHT

Power Backup E-commerce Retailer

Freelance SEO Specialist · E-commerce · Jan – Apr 2025
Roadmap delivered

An e-commerce retailer of inverters, batteries, and solar backup systems in Nepal was competing on generic product listings, invisible to the commercial-intent searches its buyers actually use.

Ahrefs SEMrush Technical SEO Competitor Analysis
  • Rewrote product and category titles/meta to target high-intent, commercial search terms
  • Reviewed indexing, crawlability, and page speed, and recommended fixes to strengthen technical site health
  • Benchmarked against competing local e-commerce sites in the power-backup category to surface keyword gaps
  • Built on-page content recommendations mapped to buyer search intent to support lead generation
Full
CATALOG RE-OPTIMIZED
4mo
ENGAGEMENT LENGTH
What I Do

Services & outcomes

Each service is scoped around what it actually changes for the site — not just the activity involved.

📈

SEO Strategy & Consulting

Bespoke search strategies built from commercial goals — keyword research, competitive analysis, content architecture, topical authority, and link acquisition planning.

Outcome: Sustainable growth, reduced paid dependency
🛒

eCommerce SEO

Shopify and WooCommerce-focused work — product page optimization, collection architecture, faceted navigation, and e-commerce schema.

Outcome: Organic revenue growth, lower acquisition cost
💬

SaaS SEO

Topical authority and keyword strategy built around product intent — ranking for the searches that convert visitors into trials and users.

Outcome: User acquisition through organic, not paid
📍

Local SEO

Targeted local search visibility for businesses serving a geographic area — citation building, proximity-based content, and map pack ranking.

Outcome: Consistent inbound enquiries from local search
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Technical SEO

Audit and resolution of technical issues preventing proper crawling, indexing, and ranking — Core Web Vitals, schema, crawl budget, redirects.

Outcome: A foundation that lets content and links perform fully
📄

Content & On-Page SEO

Search intent mapping and on-page optimization that turns each page into a ranked, converting asset rather than a word-count exercise.

Outcome: Pages that rank and convert simultaneously
🌐

AEO & GEO

Answer Engine and Generative Engine Optimization for AI-driven search — entity SEO and topical authority for visibility in AI-generated results.

Outcome: Visibility in today's search and tomorrow's
🔗

Backlinks & Authority Building

Strategic link acquisition through outreach and content — every link evaluated for relevance and commercial authority, not just domain rating.

Outcome: Domain authority that compounds over time
📊

SEO Reporting

Custom reporting frameworks that translate search data into clear business insight — GA4, Search Console, rank tracking, and dashboards.

Outcome: Clarity for stakeholders at every level
🛒

Online Stores

Product discovery SEO that drives buyers, not browsers — from small Shopify stores to large catalogue e-commerce.

Outcome: Revenue from search without ad spend
🏠

Real Estate

Location-specific SEO for property buyers and renters actively searching — area pages, listing visibility, Google Business optimization.

Outcome: High-intent enquiries from local search
⚕️

Healthcare & Medical

YMYL-compliant SEO for clinics, practitioners, and health services — E-E-A-T focused content and local visibility.

Outcome: Qualified patient enquiries from search
💼

Professional Services

Authority-led SEO for consultants, agencies, and firms — topical authority building and search visibility that converts.

Outcome: Inbound leads from high-intent searches
💲

Finance & Insurance

Compliant, E-E-A-T driven SEO for financial services — trust-building content in a competitive, regulated environment.

Outcome: Visibility in a high-value, high-competition space
🔧

Home Services & Trades

Local SEO for plumbers, electricians, HVAC, and skilled tradespeople — Google Business and service area pages.

Outcome: More calls and quote requests from local search
✈️

Travel & Tourism

Destination and booking SEO for tour operators, hotels, and travel agencies — keyword strategy that drives booking enquiries.

Outcome: Consistent direct bookings without OTA dependency
🏬

Retail

In-store and online retail SEO — brand search, product visibility, and local foot traffic built around how buyers actually search.

Outcome: Search-driven footfall and online sales
🍽️

Hospitality & Restaurants

Local and discovery SEO for hotels, restaurants, and hospitality businesses — Google Business optimization and review strategy.

Outcome: Direct bookings and walk-ins from local search
How I Work

A straightforward process

No template audits. Every engagement follows the same disciplined path from findings to fixes.

01

Understand the site

Before any audit tool runs, I get clear on what the business sells, who searches for it, and what "working" looks like for this specific site.

02

Full audit

A structured pass across technical health, on-page structure, and content — using Ahrefs, Screaming Frog, SEMrush, GSC, and GA4 — surfaces what's actually holding rankings back.

03

Prioritized roadmap

Findings get ranked by impact, not just severity, so the fixes that matter most — like a broken widget quietly costing conversions — get flagged first.

04

On-page & content execution

Meta, internal linking, schema, and CMS-ready content get built and shipped page by page, mapped to real keyword intent.

05

Technical fixes

Crawlability, structured data, and site-health issues get resolved in collaboration with dev or CMS teams.

06

Clear reporting

Progress gets reported in plain terms — what changed, why, and what's next — not a dashboard of disconnected numbers.

About

Background & skills

Er. Bhawana Gautam — SEO Expert in Nepal Er. Bhawana Gautam — Pokhara University Graduation Open to work
Fintech & E-commerce SEO Computer Engineering Background Based in Rupandehi, Nepal

I'm Er. Bhawana Gautam — a freelance SEO expert in Nepal and Computer Engineer based in Rupandehi, with hands-on experience delivering on-page, technical, and content-led SEO across fintech and e-commerce websites.

My background bridges three disciplines: a Bachelor's in Computer Engineering gives me a technical read on crawlability, schema, and site architecture; earlier work in graphic and UI/UX design shapes how I think about conversion and trust; and my SEO practice ties both to measurable search visibility using Ahrefs, Screaming Frog, SEMrush, Google Search Console, and GA4.

"I'm most useful on sites where the technical and the visible are tangled together — a broken widget that's quietly costing rankings, a content gap that's really a structure problem."
14+
LANDING PAGES SEO-MAPPED
5
REMITTANCE CORRIDORS AUDITED
40+
MARKETING CREATIVES DESIGNED
20%+
SOCIAL ENGAGEMENT LIFT
🛠️

What I Do Every Day

Site audits, on-page and technical fixes, content strategy, and reporting — using Ahrefs, Screaming Frog, SEMrush, GSC, and GA4 to track what's actually moving the needle.

🎯

My Approach

I treat SEO, structure, and UX as one problem, not three. A technical and design background means I don't stop at recommendations I can't verify myself.

🤝

Who I Work With

Fintech and e-commerce teams — remote clients across Australia, the UAE, Qatar, Saudi Arabia, Malaysia, and Nepal — who want audits that turn into real roadmaps.

Career Journey

How I Got Here

From a Computer Engineering degree to hands-on SEO work across fintech and e-commerce — here's the path so far.

JUN 2025 — PRESENT

Freelance SEO Specialist

Fintech client (remittance platform) · Remote

Full-site audits, on-page strategy, technical diagnostics, and content for a five-corridor remittance platform.

AUG 2025 — FEB 2026

Digital Marketing Assistant

Remote

Managed and scheduled social content across platforms and analyzed engagement metrics to improve campaign performance.

JAN 2025 — APR 2025

Freelance SEO Specialist

E-commerce client (power backup retail) · Butwal, Nepal

Product and category SEO, technical review, and competitor benchmarking for a solar/power-backup e-commerce retailer.

NOV 2023 — DEC 2023

Graphic Designer

Butwal Pardasani Mela

Designed promotional materials and social creatives to support event marketing and audience reach.

JAN 2023 — APR 2023

UI/UX Designer Intern

Moha Creatives

Designed interfaces and built wireframes/prototypes for web and mobile platforms.

2021 — 2025

Bachelor in Computer Engineering

Lumbini Engineering, Management & Science College

Technical foundation now applied to site architecture, crawlability, and structured data.

Areas of Expertise

What I'm Good At

Eight-plus disciplines tie together into one practice — technical, strategic, and visual.

🔧

Technical SEO

Site audits, crawlability fixes, schema markup, and structured data that give search engines a clean read on every page.

🎯

On-Page & Keyword Strategy

Keyword research and on/off-page optimization built around what a target audience is actually searching for.

✍️

Content Strategy

Content architecture and topical planning that turns scattered pages into a coherent, rankable site structure.

🛒

E-commerce & UX-Informed SEO

Product and category page optimization paired with a UX lens — rankings mean little if the page doesn't convert.

📊

Tools & Analytics

Daily use of Ahrefs, Screaming Frog, SEMrush, Search Console, and GA4 to track, diagnose, and prove impact.

🎨

Design & Development

A design background (Figma, Photoshop, UI/UX) plus working HTML/CSS — enough to speak the language of both marketers and developers.

Tools & Platforms

Ahrefs Screaming Frog SEMrush Search Console GA4 WordPress

Design & Development

Figma Adobe Photoshop Canva HTML / CSS Basic Python UI/UX Design
FAQ

Common questions

What does an SEO audit actually include?+

A scored review of technical health (crawlability, schema, page speed), on-page structure (meta, internal linking, keyword mapping), and content — turned into a prioritized roadmap, not just a list of issues.

How long before I see results from SEO?+

Technical fixes can show up in weeks. Content and authority-driven ranking gains typically build over 3–6 months, depending on the site's starting point and how competitive the keywords are.

Do you work with businesses outside Nepal?+

Yes — SEO work is fully remote. Audits, strategy documents, and content are delivered async with clear written reports, regardless of time zone.

What tools do you use?+

Ahrefs, Screaming Frog, SEMrush, Google Search Console, and GA4 for SEO diagnostics — plus Figma and Photoshop when a project needs UX or creative work alongside the SEO.

Can you help with both SEO and design?+

Yes — a Computer Engineering and UI/UX design background means SEO recommendations come with an understanding of how they'll actually look and function on the page.

Hire Me

Let's talk about your SEO goals

Whether you need an SEO audit, a content strategy, or help growing organic visibility — send a message and I'll get back to you within 24 hours.

Sends straight to my inbox

Direct contact

Based in Tilottama-15, Rupandehi, Nepal — working remotely with clients everywhere. Open to freelance & full-time roles.

✉
Gmail
er.bhawanagautam@gmail.com
→
☎
WhatsApp
+977 974-541-6122
→
in
LinkedIn
/in/er-bhawana-gautam
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